TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created videos appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale release. This advancement coincides with a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising video streams on a competing service primarily display AI-generated videos. A considerable share of this material is considered low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, including computer-generated images to informative clips, and we want to give people the option to increase or decrease of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
The service announced that there are now 1.3bn videos on its service labeled as AI-generated. Overall, in excess of 100 mn media items are submitted to the service daily, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI-generated videos they see by using the topic control option in the app and choosing the AI content topic. Other topics that can already be adjusted under the tool include politics, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige users to tag convincing AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the platform will now attach an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for spotting artificial media. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2 million educational fund for professionals and groups to create informative material about ethical AI use. This project will support charitable organizations specializing in training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, amid controversy over intentions to cut jobs for numerous content moderators in the UK. TikTok is planning to eliminate 439 jobs in its user protection division in London, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it has to be seen by humans. The platform reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
